You might be looking right at the answer. And still miss it.

The best person for your business isn’t always the one with the biggest résumé. Pulse HR Talent Intelligence helps workforce technology companies see the talent, buyers, and opportunities others overlook.

The problem

You hired the best salesperson from your competitor. So why isn’t it working?

On paper, it made perfect sense.

They had the numbers. The experience. The résumé.

But your product, your buyers, and your sales cycle are different.

You may have hired the right person for the wrong business.

That’s an expensive distinction.

Worth understanding before your next hire.

Why we exist

Not where they worked. How they work.

Most companies ask where someone has worked. We look at how they work, and whether that fits your product, your buyer, and your sales motion.

Not just their titles.Not just their numbers.The whole picture.
What we do

We help you understand three things.

The talent

A job title tells you what someone was called.

Not how they sell, or whether their experience translates to your business.

For employers

The best résumé doesn’t always win the deal.

Your next hire might have the right logos, the right title, even the right revenue numbers.

But can they sell your product, to your buyer, at your stage of growth? That’s a different question.

  • What are you selling?
  • Who’s buying it?
  • How long does it take to close?
  • What does a great salesperson need to know before they can be successful?

So before we talk about candidates, we talk about you.

Alignment search

First, understand the job. Then, find the person.

  1. 01

    Diagnose

    Your stage, product, buying motion, and first 180 days.

  2. 02

    Define

    A scorecard built around the work the hire actually needs to do.

  3. 03

    Find

    Qualified HR tech sellers, found through research and relationships.

  4. 04

    Assess

    Evidence of results, and fluency with CHRO, CFO, and CIO buyers.

  5. 05

    Shortlist

    Where feasible, up to five evidence-backed finalists.

A network is valuable. Understanding it is better.

Our relationships grow through The Pulse Circle, where career opportunities are always opt-in. We never assume someone in our network wants a new job.

Hire for the business you’re building.

Buyer intelligence

Your buyer loves the product. Their CFO might not.

The person who wants your product isn’t always the person who approves it.

That’s why HR tech needs its own playbook.

One decision
CHRO

Will this actually help our people?

CFO

What’s the financial case?

CIO

How does this fit our systems?

Procurement

Are the terms right?

Knowing your buyer matters. Knowing everyone involved matters more.

From the other side of the table

The best sales intelligence starts with the buyer.

Most sales content teaches you how to pitch. We study why people buy.

Research in progress

What makes a CHRO say yes?

What we’re studying: How a CHRO moves from interested to committed.

Research in progress

What causes a CFO to delay?

What we’re studying: Where finance slows a deal, and what keeps it moving.

Research in progress

What does IT actually need before approving another platform?

What we’re studying: What IT needs before it signs off.

The Pulse Circle / by Pulse HR Talent Intelligence

Selling HR tech is different. Your community should be, too.

Most sales advice was built for selling software. Not software that shapes how people get hired, paid, and managed.

The Pulse Circle is a free community for experienced workforce technology sellers.

  • Free membership
  • Built for experienced HR tech practitioners
  • No recruiting obligation
What you get

Less noise. More signal.

  1. Two conversations worth showing up for.

    Two 45-minute virtual sessions every month.

  2. Intelligence you can’t get from a playbook.

    A monthly brief on workforce buyers and the market.

  3. A room that understands your work.

    Experienced AEs, sales leaders, and commercial operators.

  4. Better frameworks for complicated deals.

    Buyer maps and tools for your next conversation.

  5. A chance to shape the conversation.

    Opportunities to contribute research and join podcast discussions.

  6. Career intelligence. On your terms.

    Opt in separately if you want to. Not looking? That’s fine.

The point is to help you get better at the work. Everything else is optional.

Inside the circle

Not another webinar.

No slides. No product pitch. No awkward networking. Just a focused discussion about what matters in HR tech sales.
Session 01Date to be announced

The CHRO wants it. The CFO isn’t convinced. The CIO has questions.

Navigating the HR tech buying committee without losing the deal.

45 minutesGoogle Meet
Session 02Date to be announced

Some companies need builders. Others need operators. Which one are you?

Why experience that looks perfect on paper doesn’t always translate.

45 minutesGoogle Meet

Hosted by AJ Vaughan and Sean, with invited practitioners as confirmed.

Who it’s for

You’ve been in the meetings. You know the questions.

You’ve navigated long buying cycles and made the case to finance, IT, and HR.

This community is for you.

Membership criteria
  • Five or more years of relevant HR tech commercial experience.
  • Experience selling or leading commercial work in workforce technology.
  • A willingness to contribute and keep conversations confidential.
No CRO title or job search required.Just real experience and something useful to bring to the room.
The process

Five minutes to apply. A lot more to gain.

  1. 01

    Apply

    Share your HR tech background.

  2. 02

    Get reviewed

    We confirm professional fit.

  3. 03

    Get welcomed

    Onboarding and the session calendar.

  4. 04

    Join the conversation

    Focused discussions on Google Meet.

  5. 05

    Take the intelligence with you

    The monthly brief and follow-up resources.

  6. 06

    Make it your own

    Build relationships, contribute, or separately opt into career conversations.

Membership application

Find your circle.

Membership is free. We review applications because a good conversation depends on who’s in the room.

  • Free membership
  • Experience curated
  • No recruiting obligation

Recruiting interest is not part of this application. Any career opt-in is separate and voluntary.

E1B2

The parent company.

Pulse HR Talent Intelligence

Talent intelligence for workforce technology.

The Pulse Circle

The free community for workforce technology sellers.

Who’s behind this

Built by people who know the business.

The Pulse Circle is part of Pulse HR Talent Intelligence, an initiative from The E1B2 Collective.

Sellers deserve a better understanding of their market.Companies deserve a better way to find the talent to win it.
Pulse HR Talent Intelligence

What if the answer is already in front of you?

Maybe it’s time to look at things differently.

See beyond the obvious

Let’s talk.

Hiring, buyer intelligence, or something you’re still figuring out. Send a note and we’ll get back to you personally.